Earlier this week, I blogged about Google Boutiques : a new way to shop on the web.

After a discussion I had at Devoxx with a smart person, it seems there is a name for what I feel will become very important for Internet Sales in the future :

the "leading voices"

What we can see in Boutiques is that product are not presented by themselves. They are presented by popular people who kind of tell us : "Hey this is cool".

Translated to eReading, it's very possible that you will rely on leading voices for choosing what to read : which ebooks should I buy ? which journalists are present on the web ?

Europe1 already made the shift. If you look at their website you will see only but leading voices...