"This year’s show highlight at IFRA Expo 2010 will be Mirado: OneVision’s ePaper solution enables publishers to create the electronic version of their publication entirely in-house. Multiple use of the print ad space – e.g. for videos, animations and links – combined with personalisation capacity to target individual groups offer new revenue opportunities. With Mirado, producing ePapers has never been easier: The re-purposing of the print file is fully automated. Quick drag & drop functionality to add rich media content makes editing easy and allows a maximum of flexibility in supporting customised cross media campaigns.

Extract of OneVision at IFRA Expo in Hamburg