"Unfortunately, we live in a sea of mediocrity in all walks of life. We live amid a fracturing of civility. Everywhere we go as consumers, we?re getting people who don?t want to reach into our hearts or know who we are; they want to reach into our wallets and get some money. The only way we can succeed and sustain growth is linked to the basic elements of one cup of coffee, one customer, and one barista at a time." Schulz, Starbucks