• 2% of sales are made on the First contact.
• 3% of sales are made on the Second contact.
• 5% of sales are made on the Third contact.
• 10% of sales are made on the Fourth contact.
• 80% of sales are made on the Fifth to Twelfth contact.

However….

• 48% of sales people never follow up with a prospect.
• 25% of sales people make a second contact and stop.
• 12% of sales people make three contacts and stop.
• Only 10% of sales people make more than Three contacts with a prospect.