A stragtegy has the following constituents around the "Mission of the Business" (A statement the company wants to achieve to satisfy the stakeholders)

• Territory
  • position in the business system
  • product portfolio
  • type of customers
  • markets
  • distribution channels
• Competitive Advantage
  • Ways to create and capture value
  • Business Model
• Capabilities and Resources
• Objectives
  • ROI Capital
  • Growth of sales
  • Market Share