Handbook:

"Principles of Marketing" KOTLER Philip, Gary ARMSTRONG, John SAUNDERS & Veronica WONG-Third European Edition. Financial Times - Prentice Hall Europe, Pearson Education Limited, 2001.

http://myphlip.pearsoncmg.com/cw/mpbookhome.cfm?vbookid=239

Misc:

• Example of marketing plan in the Telecom Industry : http://www.mplans.com/spv/3441/
• Marketing plan on MBAPedia : http://www.mbapedia.org/index.php/Marketing_plan